VB.com goes back to 1370, times of the
Villeroys & the Bourbons
A Pop Up Store & Telecom history rooting in
the Kingdom of France
Sometimes one event just results in another, specialy when you are located on a "Royal Hotspot" ...
Back in 1370 the Villeroys were merchands at the famous Les Halles food market.
They build a house which later grew into the Hotel de Villeroy / Cremerie de Paris N°1 / N°5
and they invested their money into the education of their children
Little by little the Villeroy children became Secretaries of State, ministers to the Kings
making their house near the Louvre un "haut lieu du Royaume".
The Bourbons were the Kings of France.
1594, Henry IV, 1st Bourbon had a guest room in the house of his close advisor and minister Nicolas IV de Villeroy,
1617 grandson Nicolas V de Villeroy inherits the "Hôtel Particulier"
which is rebuild in 1640.
1646, a turbulent young boy lives with his mother at the nearby Palais Royal.
Nicolas V becomes the tutor of the young Bourbon, Louis XIV.
His mother is more than happy to send the kid to the Hôtel de Villeroy
where he loves to play with the Villeroy children, Catherine and François.
Adults the childen all live together at the brand new Versailles Palace.
1671, the mansion turned into a Telecom Hotspot where the Pajot & Rouillé and the Thurn & Taxis avant garde postal companies exchanged mail. 1738, Louis XIV sufferend from yealousy and withdraw the post license.... somehow the spirit of Telecom remained in the old stones of the Villeroy & Bourbon mansion .... With the 1789 French Revolution traces of the Pajot & Rouillé family disapeared, but the magic of the building remained with the Thurn & Taxis who continued to operate their postal empire from Francfort until 1867.
1854, Louis XIV and the mansion's long long history fascinated Empress Eugénie,
wife of Napoléon III.
Eugenie is the creative mind behind the renovation of the Les Halles foodmarket. Impressed by Queen Victoria's Crystal Palace she asked Victor Baltard to design the Pavillons Baltard all in glass and steel. The beautiful Rue des Halles was her personal project. Eugenie was a true fashionista and was considered to be the most glamorous person of her times.
1870 Prussia's desire to annexe Alsace Lorraine result in a war and the end of the Second Empire, Napoléon III and Eugénie had to leave France.
exiled in London and lonely Eugenie became friends of a little who had lost her mother,
, granddaughter of Queen Victoria. The Queen is very busy
but Eugenie has all the time in the world for the little girl.
At night before going to bed Eugénie tells her
fairy tales from Paris and it's famous food market.
Telling all these stories Eugénies
fascination for the Cremeries are transmitted.
To remain the child's secret Eugenie and Alix invented a code for the stories:
"VB" like "Villeroy and Bourbon", the former occupants of the legendary building in Paris.
Aged 12 the young girl falls in love with a 16 year old Russian, later Tsar Nicolas II.
1894 they marry and Alix becomes the last Tsarina.
The Tsarina repeats her childhood fairytales about the Cremeries
to her children, Olga, Tatiana, Maria, Anastasia and Alexei Romanov.
From time to time the group of children included her husbands young cousin Dmitri Romanov who had no parents
and the children around the Tsarina's brother Ernst Ludwig Hessen
and his wife Eleonore Solms, among them Friederike and Carl Solms.
Anastasia Romanov and Friederike Solms recoded "VB" as "Very Beautiful"
just like Paris, this magic city they dreamed of discovering.
1918, all the five Romanov children were killed, their crime was to be just too glamorous
so that they migh one day become a competition to the Lenin regime.
Anastasia possible survival was one of last centuries most talked about mysteries.
From the inner cercle of the Romanov children
Dmitri survived as well as Georg Donatus and Ludwig Hessen.
Friederike and Carl Solms even lived until the turn of the century.
Thus the children's secret "VB" stories did not die with the Revolution ...
This is how the stories returned to the Cremeries:
1920, Dmitri was able to escape to Paris.
the Cremeries he showed them to Coco Chanel.
fell in Love with both Romanov and the Cremeries, in particular the Royal staircase
once constructed by Nicolas V de Villeroy.
What remaines from their Love Affair is
N°5, launded 1921 mai 5.
Half a century later , in the 1970s, Friederike and Carl
repeated the magic Romanov Cremerie stories to the "new children" around.
Friederike had little money and made her living as a honey beekeeper,
her brother Carl was excessively shy.
In the above picture you seen him twice, as a child with Alexei and the Tsar
and as an old man with
editor of this website.
Their life was in retrat but for children they were captivating.
1980 their niece, Dorothea Razumovsky, worked in Paris as a journalist and showed the Cremeries to one of the children, a teenager.
The legends were so fascinating, again 6 years later,
1986 , they
resulted in the relaunch of the Cremeries as you can see them today.
Everything started a bit by coincidence in a cafe of Les Halles where Johannes Thurn & Taxis
met one of the children, now a young student.
He knew the old VB mansion from his grandfather's stories.
Albert's grandfather Maximilian Karl was operating the avant garde Postal company Thurn & Taxis, later the German PTT.
He remembered the times his great grandfather Anselm Franz went to the building with his mail coaches.
Thurn & Taxis loved young people and pushed the student the buy the small Cremerie N°2
to reopen it, not as a milk, but as a phone store.
Well when you are only 20 and you open a Boutique in Paris a lot new adventures are waiting,
specially when you are located on a "Royal Hotspot"
1992 Cremerie N°1 was for sale.
The phone Boutique was booming but nothing was more difficult
than to get a bank loan in France when you are only 25
and when you are a foreigner ...
Unfortunately absolutely nothing was left for him from the Romanov's fortunes
exept a bit of magic.
The magic was called Aimée Lopez, later Aimée de Heeren,
once a secret service agent for Brazil who had been send to Paris in 1938.
She arrived in the French capital like a bombshell.
Vogue editor Bettina Ballard and fashion Designer Coco Chanel were just captivated.
Aimée carried gaiety with her like a fan. With the war arriving
she went on to New York and fell in love with Joseph Patrick Kennedy, JFK's older brother
In the 1960s when Chanel was old and lonely, Aimée took her for evening walks through Paris.
Their favorite destination was the Royal Staircase of the Cremerie N°1.
After a drink at the Maison Rouge (Cremerie N°7 & N°8) observing the activity of the food market
they returned to the Ritz. Twenty years later thee editor of this website had the chance
to be the new company for night walks through Paris
getting acces to unbeleivable stories from the past.
Chanel had left some jewels and her fascination for the Romanovs and the Cremeries.
Aimée decided to sell one of them giving a help to make it possible
to finaly get the Cremerie N°1 bank loan.
Maybe Chanel had told her to "continue the VB story"
1995 the Sony Boutique turned into something competely avant-garde, an
So avant-garde the cafe almost did not survive ...
The years 1997, 1998 were more than difficult.
The only visitors were American tourists - in France almost nobody used the web.
Hotels, including the Ritz, wer not jet connected and were happy to send clients
asking for such strange things as "email" or "websearch".
Many pioneers came by, most of the times we did noy realise
who they were or who they were going to become.
Some were already a little older,
one was on the first flight to the Moon.
Another one, the same Aimée de Heeren coming for web lessons,
had once been a friend of the inventor of the phone, Alexander Graham Bell.
Under their influence was invented the Phone Book of the World).
One of the Cybercafe visitors was from California, he had worked with Dr Jon Postel.
He told us that the "Crown Jewels of the future" will be "two letter .coms, nothing but .com"
Thanks to his know-how we got VB.com
just like General Electric was able to connected with GE.com, British Telecom with BT.com or Facebook with FB.com.
There are over 300 million internet domains today but only 696 are Two Letter .coms
and even less can instantly read on a keyboard.
Anastasia and Friederike would be amused
to see that their "VB" survived both the French and the Russian Revolution ...
2011 January 5 Cremerie N°1 reopened as a Pop Up Store location
2017 Mai 5 5am Porte Marguerite de Navarre, one of the World's largest Metro exit,
opens just in between the different Cremeries.
The Villeroys, the Bourbons, Eugénie, the Tsarina, Anastasia,
Chanel and Aimée de Heeren were
the epitome of glamour and style.
Their spirit is still around
this might be the reason why - today - so many creative people
from the most spectacular brands
come to our Cremeries
to set up Pop Up Store Expos.
With VB.com every new Pop Up becomes part of our history.
Notre Phone Book of the World aide un peu à les faire rayonner à travers le monde ...
One Pop Up is more "epoustouflant" than the other ....
There are thousands of Pop Up Locations around the World
but only one
the Cremeries have a two letter VB.com.
It's a Royal Hotspot.
1370 - 1671
hotspot in the
Kingdom of France
Louis XIV, 3rd Bourbon King of France
Hotel de Villeroy was part of his childhood
created the Chateau de Versailles
Pajot & Rouillé Thurn & Taxis
1671 -1738 La Poste, Royal French Postal Service developped by the Pajot & Rouille family.
1987-2002 Sony Phone center
1993 - 2006 first Internet Cafe in Paris since 2000 Phone Book of the World and Whitepages in many countries
1671 The Villeroys sold the house
to Louis Rouillé et Leon Pajot,
entrepreneurs that created "La Poste"
Anselm Franz von Thurn & Taxis (1681-1739)
operated a his Postal organisation
from Brussels and Francfort.
The Pajot & Rouille family is so succesfull with their Postal Business they become one of the wealthiest people in France.
Jealous, Cradlinal Fleury, minister of finance of King Louis XV withdraws the postal licence
With the French Revolution
many documents to the Hotel de Villeroy
King Louis XVI, Queen Marie Antoinette
and most of the Villeroys are killed
3 Cremeries from the Halles Centrales, food market
Victor Baltard (1805-1874), Napoleon III (1808-1873), Georges Haussmann (1809 -1891), Queen Victoria (1819 -1901), Empress Eugenie (1826-1920), Gustave Eiffel (1832 -1923)
have the project to build a new rue des Halles
connecting the new Pavillons Baltard
Queen Victoria and Empress Eugenie 1860
Victoria has a strong influence on Eugenie
and the construction of les Halles Centrales
Empress Eugenie petite
and grande Cremerie de Paris
during the times
of the Halles Centrales foodmarket
1870 at the corner of the Hotel de Villeroy
and the newly created Rue des Halles
sets up a Millk Store ... Cremerie de Paris
Modern Art comes to Paris
Vincent van Gogh (1853-1890), Anna Boch (1848-1936), Eugene Boch (1855-1941), Henri de Tououse Lautrec (1864-1901)
There are a multitude of historic links with Cremerie de Paris
there are a multitude of historic links
between van Gogh and Cremerie de Paris.
In the painting Eugène Boch
Gustave Eiffel (1832-1923), Alexander Graham Bell (1847-1922), Thomas Edison (1847 -1931), Aimée de Heeren (1903-2006)
There are a multitude of istoric links with Cremerie de Paris
Alexander Graham Bell invented the phone
loved Paris, the Eiffel Tower
and the unique flair of Les Halles.
He enjoyed the company of young people.
Thomas Edison invented electric light,
he was fasinated by Marie Curie, Aimée de Heeren and the Eiffel Tower.
has always been an unconventional place where people from different backgrounds get together ...
Romanovs, Coco Chanel, Aimee de Heeren
The Romanovs know Cremerie de Paris since 1717 when Tsar Peter the Great (1672-1725), visited Louis Leon Pajot (1678-1754), owner of the Hotel de Villeroy and Telecom Pioneer.
Paris and the magic of the old Cremerie de Paris Mansion made a lasting impact on the Romanovs
Maria Fedorovna was constantly in touch
with Paris where she had her clothes made.
She transmited her love for the city
to her grandchildren and their friends.
Rue des Halles was always been a place
joyfully mixing all kinds of people.
Picture 1970s the times Nicolas II was born.
Metro exists did not yet exist.
- Coco Chanel (1883-1971) -, Maria Pavlovna Romanov (1890-1958), Dmitri Pavlovich Romanov (1891-1941)
Alexandra Fedorovna in 1907
wife of Nicolas II, last Tsar of Russia,
born Princess Alice Hessen and by Rhine
great great aunt of Cremerie de Paris.
never had the chance to come to Cremerie de Parie which was part of the fairy tails
told by his mother.
Philipp Hermann Solms (1895-1918), Maria Nikolaïevna Romanov (1899-1918), Anastasia Romanov (1901-1918), Hermann Otto Solms (1902-1940), Carl Solms (1903-2003), - Aimée de Heeren (1903-2006) -, Alexei Romanov (1904-1918), Friederike Marie Solms (1905-1995), Georg Donatus Hessen (1906 - 1937), Ludwig Hessen (1908 - 1968)
The Romanov, Solms and Hessen childen
loved to be together,
grand father, great aunts & great uncles
of Cremerie de Paris.
The Romanov's fascination for Paris goes back to 1717 when Tsar Peter came to visit.
In this Cartoon Maria Fedorovna with her grandaughter Anastasia.
Cremerie de Paris was part of the legends
the Romanov children
were told about.
Anastasia became a legend herself.
Aanastasia loved her young uncle Dmitri Romanov. Dmitri later escaped to Paris
where he showed Cremerie de Paris to Chanel
and helped to create the iconic perfume N°5
The Romanov children dreamed of visiting, Cremerie de Paris was know to them through their grandmother's fairy tale stories.
1917 Russian Revolution
1918 Nicolas II, Alexandra Fedorovna and the Romanov children are killed. Dmitri Romanov and his sister Maria survive and come to Paris.
1919 Dmitri and Maria Pavlovna Romanov have no more money, they meet Coco Chanel and start to work in fashion.
He shows Cremerie de Paris to Chanel. Until the end of Gabrielle's life the Royal staircase becomes Chanel's "secret night walk destination".
1920 Dmitri Romanov helps Chanel to create the iconic Perfume N°5
He connects her with Ernest Beaux, ormer perfumer to his family.
The Cremerie de Paris staircase
has seen all the Bourbon Kings of France.
It fascinated the Romanov children and Chanel
She fascinates Gabrielle Chanel.
Aimee also meets Dimitri Romanov and his friend Felix Yusupov.
1938 Chanel takes Aimée de Heeren to Cremerie de Paris.
1960-1970 at night Chanel and Aimee de Heeren walk though central Paris - their favorite route is place Vendome to Cremerie de Paris.
there are a multitude of historic links
between Chanel and Cremerie de Paris
1993 Aimée and Sony phone revenues help to buy an abandonded milk store, the former "Cremerie de Paris"
1986-2006 Aimée continues her "Paris night walks" with the editor of VB.com - her stories create a fascinating link with history.
Spirit of Telecom returns to Cremerie de Paris
Thurn & Taxis, Aimee de Heeren, Akio Morita, Buzz Aldrin
Johannes Thurn & Taxis (ex Post) and Aimée de Heeren become friends with a young student, later editor of VB.com - photo Xmas 1986
1987 Ben Solms, later editor of VB.com opens an avant garde Sony phone store bringing Cremerie de Paris back into Telecom.
Phone Book of the World, VB.com
and today's Cremerie started
as a repair center for Sony phones
at petite Cremerie de Paris
1990, a Sony Data Discman poster
already announces the soon to come
arrival of the internet,
facade of Cremerie de Paris N°3.
1993 one of the World's earliest Cybercafes
was born inside a Sony Technology Boutique
occupying the grande Cremerie de Paris
Astronauts Neil Amstrong, Buzz Aldrin
and Mike Collins flying to the Moon.
36 years later - Apollo 11 Astronaute
Buzz Aldrin and the editor of VB.com
walking around Versailles
background Aimée de Heere, photo 2005.
With the influence of the Cybercafe
visitors Cremerie de Paris got hold of
spectecular domain names ...
first registration of VB.com goes back to 1991
2004 Aimée de Heeren already a 100.
She had met every major actor of the 20th
century and shared Alexander Graham Bell's
joy to be friends with young people
for Very Beautiful
Pop Up Store Hotspot
magic places, attract magic people...
alphabetical brand list above
Julie Furiie, champion League of Legendes with Fabrice Massin from Acer (ex Sony) at the Acer Pop Up Store Nov 2014 inside Cremerie de Paris
is searching for a
there is a good chance,
Cremerie de Paris
Pop Up Stores ...
day & night,
our Cremerie's Phone Book
is visited by people
from over 100
Brand Culture by VB.com
ultra short .coms
Two Letter Companies
first Internet Domains
Very Beautiful Brands
indicated the distance
the town hall
to Cremerie de Paris
former home of La Poste, once Royal French Postal Service
former home Electrica for Sony, avant garde Phone & Technology Center
former home of Cybercafe de Paris, iconic Internet Cafe at the dawn of Internet
home of the Phone Book of the World
home of the unique Two Letter Domain VB.com