Adidas History & Timeline :

Adidas was initially founded in 1924 as Gebrüder Dassler Schuhfabrik
by the German brothers Adi and Rudolf Dassler.
The two brothers did not get along and in 1948 they seperated their company into two different entities:
Adidas (Adi Das...sler) and Ruda.
Adi Dassler was head of the company until his death in 1978.
He was succeded by his wife Käthe Dasler.

In 1980 his son Horst Dassler who entered the company
and managed it until his unexpected death in 1987.



1989 Adidas was bought by the French businessman Bernard Tapie.
1993 the company was sold by the Credit Lyonnais to Robert Louis Dreyfus.
1994 Adidas shares were introcuced to the Francfort stockmarket.


2006 October 24 opening of the Adidas Store in Paris, Champs Elysees.


Today the company is the World's second largest manufacturer of sports articles.
It operates a store on the Champs Elysees.
The company employs 42500 people and generated sales of 12 billion euro in 2010.