on companies
owning
a Two Letter Domain
| Case Studies on companies owning a Two Letter Domain |
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| Company Overview | |
| Company: British Airways Plc | |
| website: ba.com | |
| ticker symbol: bairy | |
| Address:Waterside, HBA3, Harmondsworth Middlesex, ENG UB7 0GB United Kingdom |
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| Founded: 1974 | |
Founder: merger of 2 existing airlines BOAC and BEA |
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| Revenue 2006: 8.5 billion £ (16.3 billion $) | |
| Income 2006: 705 million £ (1.35 billion $) | |
| Employees 49,490 | |
| Market Capitalisation 6,17 billion £ (11.83 billion $) exact Market Capitalization |
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| Stock Jan 1 1990: Stock Jan 1 2000 Stock Aug 1 2008: 259 £ |
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| Activity: UK's largest airline, flying to over 550 destinations |
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| Segment: B2C
medium and upper |
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| Countries: UK and others | |
| Brand Management | |
| primary brand | British Airways with logo and website ba.com  primary use of company name accompanied by ba.com website |
| secondary brand | BA in combination with subsidaries BA Share |
| full Company Name | British Airways Plc |
| Rebranding | ???? from General Electric to GE 1974 from BOAC to British Airways |
| origin of Company Name | generic - c0untry + airways |
| Perception of Company Name | easy to spell easy to memorize in most languages ...... "ba" even more simple |
| Domain Management | |
| Use of the Domain Name | website, ads |
| Origin of the domain ba.com |
British Airways bought the domain ba.com in August 2002 from Bell Atlantic. Amount of the transaction not published, estimated to have exceeded the price of a Airbus. Transaction only possible because Bell Atlantic, merged with GTE and was renamed Verizon, a US phonecompany with sales of 93 billion $ Bell Atantic initially registered the domain ba.com april 26 1995 |
| Bank of America | Bank of America , even though much wealthier, missed the opportunity to buy the Domain |
| Web Launch | 1998 without the domain ba.com first archived BA.com website by Nov 1996 historic BA.com websites |
| Domain Portfolio over 14,311 domains |
ba.com |
| Understanding of the Internet |
ok, could be better company managed to buy the ba.com domain |
| Internet Sales | yes |
| Shops | yes |
| Google.com position if googeling for "BA" | n° 2 after Boeing who has the ticker symbol BA (august 2008) |
| Google.com position if googeling for "BA.com" | n° 2 (august 2008) |
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