on companies owning
a Two Letter Domain
| Case Studies by VB.com on companies owning a Two Letter Domain |
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| History of the DB.com website | |||
1988 - 1996 very early years of the Internet DB.com gets registered at a unknown Moment |
1996 DB.com Website made by Data Craft Systems |
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1997 DB.com Domain lost and again available for fresh registration |
1997 DB.com Domain registered again by The Internet Company |
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1997 DB.com Website made by "The Internet Company" |
1998 DB.com Domain sold to Deutsche Bank |
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1998 DB.com Website made by Deutsche Bank |
1999 DB.com Website made by Deutsche Bank |
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2000 DB.com Website made by Deutsche Bank |
2001 DB.com Website made by Deutsche Bank |
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2002 DB.com Website made by Deutsche Bank |
2003 DB.com Website made by Deutsche Bank |
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2004 DB.com Website made by Deutsche Bank |
2005 DB.com Website made by Deutsche Bank |
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2006 DB.com Website made by Deutsche Bank |
2007 DB.com Website made by Deutsche Bank |
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2008 DB.com Website made by Deutsche Bank |
2009 DB.com Website made by Deutsche Bank |
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| Company Overview | |
| Company: Deutsche Bank AG | |
| website: db.com | |
| NYSE ticker symbol: db | |
Theodor Heuss Allee 70 60262 Frankfurt Germany Founded: 1870 Founder: 76 subscribers BOAC and BEA Revenue 2007: 30.7 billion € Income 2007: 6,5 billion € Employees 78,291 Market Capitalisation 37 billion $ todays Market Capitalization One of the 7 Banks worldwide and the only Bank from Germany to own a Two Letter Domain |
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| Activity: Germany´s largest Bank, |
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| Segment: B2C
medium and upper |
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| Countries: Germany / Spain / Italy & World |
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| Brand Management | |
| primary brand | Logo "Slash in a Square"  and Deutsche Bank Name primary use of company name accompanied by db.com website |
| secondary brand | |
| full Company Name | Deutsche Bank |
| Rebranding | Company name has never changed |
| Companies that missed the DB.com domain | |
| There are many "DBs" but only one DB.com |
| no ... DB.com | no ... DB.com | no ... DB.com | no ... DB.com | no ... DB.com |
| only.... Deutsche Bahn.com only.... DB.de (one of the 3 Two Letter Domain ending with .de) |
only.... DNB.com | only.... DB Broadcast.com | only.... Daimler.com only.... Daimler Benz.com |
only ..... DB.co.nz only ..... DB Breweries.co.nz |
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| Deutsche Bahn, Germany Revenue 25.100.000.000 € Income 1.300.000.000 € Employees 229,000 |
Dun & Bradstreet, USA Revenue 1.443.000,000 $ Income Employees 4,350 |
DB Broadcast, Italy Revenue Income Employees |
Daimler Benz now Daimler, Germany founded by Gottlieb Daimler and Karl Benz Revenue 95.870.000.000 € Income 2.370.000.000 € Employees 273,000 |
Dominion Breweries, New Zealand Revenue Income Employees |
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