on companies
owning
a Two Letter Domain
| Case Studies on companies owning a Two Letter Domain |
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| Company Overview | |
| Company: GE General Electric | |
| website: ge.com | |
| ticker symbol: ge | |
| Address: General Electric Company Internet Registrations 3135 Easton Turnpike Fairfield, CT 06828-0001 USA |
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| Founded: 1878 | |
 Founder: Thomas Edison |
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| Revenue 2007: 172 billion $ | |
| Income 2007: 22.2 billion $ | |
| Employees 319,000 | |
| Market Capitalisation 369 billion $ NYSE Market Capitalization |
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| Stock Jan 1 1990: 5.46 $ Stock Jan 1 2000: 50.43 $ Stock Aug 1 2008: 28.21 $ |
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| Activity: World Leading Tech Company Conglomerate jet engines, power generation, financial services, security, medical imaging, ecomagination |
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| Segment: B2B / B2C Technology medium and upper consumer products |
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| Countries: Global | |
| Brand Management | |
| primary brand | GE as a logo in combination with slogan "imagination at work" and website GE.com  primary use of company initials full company name stands behind |
| secondary brand | GE in combination with subsidaries GE Aviation GE Energy GE Lighting GE Water GE Money  |
| brand value |
according to the Millward Brown, market reserach team the GE brand is presently the world´s second most valuable brand after Google. The GE brand value is estimated at 71,3 billion $ for 2008. |
| full Company Name | GE - General Electric Company |
| Rebranding | ???? from General Electric to GE 1892 from Edison General Electric Company to General Electric |
| origin of Company Name | generic |
| simple company name easy to spell easy to memorize in most languages ...... "ge" is super simple |
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| Domain Management | |
| Use of the Domain Name | everywhere, intensive |
| Origin of the domain ge.com |
GE registered the domain ge.com at the very beginning of the internet August 5 1986 !! (GE.com is the 20th domain that has been registered) |
| Web Launch | before 1996 first archived GE.com website by Nov 1996 historic GE.com websites |
| Domain Portfolio over 14,311 domains |
general electric.com general-electric.com general electric.ch general electric.be full company name always resumes to ge.com gepower.com geenergy.com gelighting.com geaviation.com gemoney.com company subsidaries have separate websites ge.com ticker symbol = primary domain www.wwwge.com www.wwwgeneralelectric.com gemoney.com most typos resume to ge.com as primary url, ge.com is very short - few typos occur generalelectric.de generalelectric.fr generalelectric.com.mx company missed to register a couple of national domains |
| Understanding of the Internet |
world class pioneer |
| Internet Sales | yes |
| Shops | no |
| Google.com position if googeling for "GE" | n° 1 (august 2008) |
| Google.com position if googeling for "GE.com" | n° 1 (august 2008) |
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