on companies
owning
a Two Letter Domain
| Case Studies on companies owning a Two Letter Domain |
|
|
| Company Overview | |
| Company: HM Hennes & Mauritz AB | |
| website: hm.com | |
| ticker symbol: ge | |
| Hennes & Mauritz AB Master Samuelsgatan 46A 10638 Stockholm Sweden |
|
| Founded: 1947 | |
| Founder: Erling Peterson | |
| Revenue 2007: 14.7 billion $ | |
| Income 2007: 2.2 billion $ | |
| Employees 68,000 | |
| Market Capitalisation 35 billion $ Market Capitalization Stockholm |
|
| Stock Jan 1 1990: ? Stock Aug 1 2008: 310 SEK |
|
| Activity: Textiles, Fashion, Cosmetics |
|
| Segment: low price |
|
| Countries: Global | |
| Brand Management | |
| primary brand | H&M logo hm.com  H & M brand seen by HM.com primary use of company initials full company name stands behind |
| secondary brand | Madonna for H&M Roberto Cavalli for H&M LOGG for H&M |
| brand value |
according to the Millward Brown, market reserach team the H&M brand is presently the world´s 66th most valuable brand. The H&M brand value is estimated at 11.18 billion $ for 2008. |
| full Company Name | H&M - Hennes & Mauritz |
| Rebranding | ???? from Henes & Mauritz to H&M 1892 from Hennes to Hennes & Mauritz |
| origin of Company Name | names of a men´s clothing store and name of a woman´s clothing store |
| Hennes & Mauritz is a complicated name difficult to spell difficult to memorize in most languages ...... "hm" is super simple |
|
| Domain Management | |
| Use of the Domain Name | on products, shopping bags, invoices, ads |
| Origin of the domain hm.com |
Hennes & Mauritz bought the domain hm.com in late 1998. Amount of the transaction not published.... Well it was certainly more than a H&M dress. The domain has initially been registered by a company called A1.com, the official date is of it´s first registration is Nov 14 1997 but in reality the domain was registered before 1996, probably around 1994 |
| Web Launch | 1998 first archived HM.com website by Nov 1996 historic HM.com websites |
| Domain Portfolio over 90 domains |
hennes-mauritz.com hennesmauritz.com hennesandmauritz.com hennesundmauritz.com hennesundmauritz.de hennesetmauritz.fr hennes-mauritz.se mauritz.com hundm.com hetm.com full company name always resumes to hm.com no company subsidaries with separate websites everything seams to be part of hm.com hmb.com ticker symbol = owned by someone else www.wwwhm.com most typos not registered as primary url, hm.com is very short - few typos occur handm.com hundm.de hennes.com company missed to register a couple of minor domains |
| Understanding of the Internet |
world class not early but in time |
| Internet Sales | yes |
| Shops | 1522 |
| Google.com position if googeling for "HM" | n° 1 (august 2008) |
| Google.com position if googeling for "HM.com" | n° 1 (august 2008) |
 |
 |