on companies
owning
a Two Letter Domain
| Case Studies on companies owning a Two Letter Domain |
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| Company Overview | |
| Company: HP Hewlett Packard | |
| website: hp.com | |
| ticker symbol: hpq | |
| Hewlett-Packard Company 3000 Hanover St. Palo Alto CA 94304 USA |
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| Founded: 1934 | |
 Founder: Bill Hewlett and David Packard |
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| Revenue 2007: 107.4 billion $ | |
| Operating Income 2007: 8.7 billion $ | |
| Employees 309,000 | |
| Market Capitalisation Aug 2008 113 billion $ Market Capitalization |
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| Stock Jan 1 1990: 5.57 $ Stock Jan 1 2000: 51.93 $ Stock Aug 1 2008: 43.96 $ |
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| Activity: World Leading Tech Company Computers, Printers, Photo |
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| Segment: B2B / B2C Technology medium and upper consumer products |
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| Countries: Global | |
| Brand Management | |
| primary brand | HP as a logo in combination with slogan "invent" and website HP.com primary use of company initials full company name stands behind |
| secondary brand | GE in combination with subsidaries HP Labs Compaq dba HP Snapfish |
| brand value |
according to the Millward Brown, market reserach team the HP brand is presently the world´s 16th most valuable brand. The HP brand value is estimated at 29.27 billion $ for 2008. |
| full Company Name | Hewlett Packard |
| Rebranding | 2002 merger with Compaq, ticker symbol changes to HPQ, but brand remains HP ???? from Hewlett Packard to HP ???? from Hewlett Packard Company to Hewlett Packard |
| origin of Company Name | 2 family names of company founders |
| Perception of Company Name |
difficult company name difficult to spell difficult to memorize in most languages ...... "hp" is simple |
| Domain Management | |
| Use of the Domain Name | everywhere, intensive |
| Origin of the domain hp.com |
HP registered the domain hp.com at the very beginning of the internet March 3 1986 !! (HP.com is the 9th domain that has been registered) |
| Web Launch | before 1996 first archived HP.com website by Dec 1996 historic HP.com websites |
| Domain Portfolio over 14,311 domains |
hewlett packard.com hewlett-packard.com hewlett packard.de hewlett-packard.fr full company name always resumes to hp.com compacq.com hpshopping.com voodooPC.com snapfish.com lightscribe.com company subsidaries have separate websites hpq.com ticker symbol = resumes to hp.com www.wwwhp.com www.wwwhewlettpackard.com hewlet-packard.com hewlett-packart.com most typos resume to hp.com as primary url, hp.com is very short - few typos occur hewletpackard.com company missed to register a couple of typos |
| Understanding of the Internet |
world class pioneer |
| Internet Sales | yes |
| Shops | no |
| Google.com position if googeling for "HP" | n° 1 (august 2008) |
| Google.com position if googeling for "HP.com" | n° 1 (august 2008) |
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