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The Video Secret Garden filmed in the Galerie des Glaces and the gardens of the Chateau de Versailles has been selected to be on the cover of VB.com     |
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Dior History - Timeline January 21 1905 Christian Dior is born in Granville, Normandy, northern France. The family produces fertilizers and is quite wealthy.  In 1906 the Dior family buys la Villa Les Rhumbs an Anglo Norman property with a beautiful garden located on a clifftop overlooking the North Sea. Christian Dior grows up between the Villa and an appartment in Paris. 1923 Chrisitan Dior enters the well known french school Science Po but the studies of politics do not passionate him. In 1928 Christian Dior, 23 years old, opens a small art gallery in Paris. The gallery is funded by his father and sells, among others, paintings of Bérard, Braque, Dali, Laurencin, Léger, Picasso, Tchelitchev, Utrillo, and Zadkine. The gallery closes during the great depression in 1934.  In 1933 Robert Piguet opened a fashion house. In 1938 Christian Dior gets his first job as a designer with Piguet.   1939 July 1 one of the very first Dior dresses ever produced was worn at the Circus Ball reception from Lady Mendl (Elsie de Wolfe) by the legendary Brazilian beauty Aimée de Sa Sottomaior (later Aimée de Heeren). The photos re-appeared in 2012 at the fashion museum of Rio de Janeiro and thanks to Michelle Kauffmann Benarush they came to the eyes of VB.com. In 1942 Dior joins the fashion house Lucien Lelong.   1946 Christian Dior SA or Dior is founded by the French fashion designer Christian Dior. and financed by Marcel Boussac, a french textile magnate. The company starts in a private house on 30 Avenue Montaigne. 1947 february 12 The fist collection, titled "a new look" by the fashion journalist Carmen Snow from Harpers Bazar, is an imediate succes and goes down in fashion history. 
1947 was launched the fist perfume "Miss Dior" named after Chrisitan Dior's sister Catherine Dior. Miss Dior made the start of Parfums Christian Dior. The Perfume division was a joint venture between the Dior Fashion house, the cosmetic group Coty and Boussac. 1948 Christian Dior opens on 5th avenue in New York.  1949 is launched Diorama, CD's second perfume line. 1950 Dior sells Licenses for the production of ties and accessories. 1951 September 3 Chrisitan Dior attends the legendary Beistigui Ball in Venice 1955 opening of the large Christian Dior Boutique on 30 avenue Montaigne (corner avenue Francois 1er) 1955 Yves Saint Laurent was introduced to Christian Dior at age 18 by Michel de Brunhoff, editor in chief of French Vogue. He was hired on the spot.  1957 Christian Dior is on the cover of Time Magazine. 1957 october 3 Christian Dior dies in Montecatini, Italy after a heart attack.  1957 After Christian Dior's unexpected death, YSL became head designer of Christian Dior at age 21 only. His first spring 1958 collection made a sensation.  1960 Yves Saint Laurent leaves Dior to start his own fashion house. He is replaced by Marc Bohan.  1960 Opening of the first Dior Store in Brussels. 1963 is launched the perfume "Diorling".  
1966 is launched the perfume "Eau Sauvage".  1967 opening of the "Baby Dior" line 1968 Christian Dior Perfumes are sold to the Champagne house Moët Hennessy. 1970 is launched the mens collection "Christian Dior Monsieur".  1972 is launched the perfume "Diorella".  1974 Opening of the Dior Store in Zuerich.  1978 the textile groupe Marcel Boussac files for bankruptcy. The Willot brothers buy several actifs including Christian Dior SA.   1979 lauch of the perfume "Diroessence" - ad realised by the illustrator Rene Gruau.   1980 launche of the perfume "Jules". 1981 the Willot brothers file for bankruptcy. Jean Pierre Willot goes to prison and his 3 brothers Brothers, Regis and Antoine are sentenced to pay a penalty fee. 1981 mai 11 Francois Mitterrand is elected president - changes in the french business world.  1984 Bernard Arnault and a group of investors buy the assest of the Willot brothers. Bernard Arnault becomes the owner of Dior at the age of 35.   1985 Bernard Arnaud becomes CEO (PDG) of Christian Dior launch of the perfume "Poison". 1988 Christian Dior takes a 32% participation in the new LVMH group via its subsidary Jacques Robert.  1989 Gianfranco Ferre becomes head stylist 1990 Dior participation in LVMH goes up to 46%. 1991 Christian Dior gets listed on the Paris stockmarket.  1991 november launch of the perfume "Dune" at the chateau Le Vaux Vicomte, certainely the chiquest event the castle has seen since Louis XIV. The guest list for the opening party is made by Françoise Dumas and André Dunstetter. Besides the Arnault family, le Baron Guy et la Baronne Marie Helène de Rothschild, the Dunstetter list includes Isabelle Adjani and many glamorous young people like the light designer Maurice Dupre, Nika Salomon, Paul Albert Schlumberger or the Princess Hermine de Clermont Tonerre. 1992 Patrick Lavoix becomes the artistic director of Christian Dior Monsieur.   1996 John Galliano becomes artistic director of Christian Dior Couture (replacing Gianfranco Ferre). Galliano's first credibility in Paris was made through Sao Schlumberger, wife of the oil magnat Pierre Schlumberger and the cities most importnat individual Haute Cuture client of her time. The connection with Sao gave Galliano the fame to be hired by Givenchy in July 1995 from where he moved on to Dior. 1999 launch of the perfume "J'adore". 1999 launch of a Jewellery division created by Victoire de Castellane. 2001 opening of the Dior Jewellery store on place Vendome. launch of the perfume "higher"   2002 launch of the perfume "Addict"  2002 October 2 Opening of the Dior Store in Florence. 2003 opening of the Tokyo store in the Omotesando district. 2004 opening of a 2nd Tokyo store in the Ginza district. 2005 celebration of Mr Chrisitan Dior's 100 birthday launch of the perfumes "Miss Dior Cherie" and "Dior Homme".  2007 Kris Van Assche becomes the new artisitc director for Dior Men.  2009 june - release of the short film "Lady Noire" promoting Dior handbags in a Hitchcock style. Film with Marion Cotillard by Olivier Dahan made in the Hotel de Crillon and the Eiffel Tower. 2011 march 1 Dior fires head designer John Galliano after making antis semitic remarks that covers international news headlines. The fall winter fashion show is presented without Galliano. Bill Gaytten becomes interim head designer.  2012 april 11 Raf Simons from Belgium becomes the new artistic director of Dior. 2012 may 3 launch of the promotional film "Secret Garden" made in Versailles |
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Origin of Dior Logos & Internet Domains  The Dior Logo was designed by xxx in 19xx. The Dior logo representing the CD symbol was designed in 1946 by Chrisitan Dior in person. The 4 Letter Internet Domain Dior.com was registered october 10 1995 and is hold in the name of Parfums Christian Dior Paris. Parfums Christian Dior have a relatively small Domain Portfolio of 167 domains including some perfumes like Miss Dior.com or Eau Sauvage.com but missing other perume brands and the prestigious 2 Letter domain CD.com The initials of Christian Dior CD.com were registered at a rather !! early time February 20 1992 by ??. Only few people knew at the time that it was possible to register domain names. Howether 2006 july 11 the domain CD.com came on public auction and it was bought for only 277,750 Dollars by a domain Investor. October 15 2010 it was sold again to Bank Rate Inc, a large Domain Investor in the financial World based in Palm Beach, Florida. Bank Rate.com is known to be Internet savy and now operates the Two Letter Domain CD.com as a information site about Bank Loans, next to Credit Cards.com and other high profile internet properties in the bank and insurance sector. To Buy CD.com now will be more difficult ... Not sure if Christian Dior would be happy to see his famous "CD" now stand for "Certificate of Deposit" Interest Rates instead of having CD.com lead to his creations. |
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| Facts & Figures about Dior today Dior is listed on the Paris Euronext stockmarket (ticke symbol CDI), but 69% of the stocks (and 82,86% of the voting rights) are owned by group Arnault SAS, the holding of the Arnault family. Dior owns 42.36% (and 59.01% of the voting right) of LVMH. IN 2010 Dior operates 210 fashion boutiques around the World. Revenues are €21.12 billion. |
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