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| History of the HM.com website | ||||
1988 - 1996 HM.com Domain registered by A1.com |
1996 HM.com Website made by A1.com |
1997 HM.com Website made by A1.com |
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1997 HM.com Domain lost - becomes available for registration |
1998 HM.com Domain registered again |
1998 HM.com first Website made by Hennes & Mauritz |
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1999 HM.com Website made by H&M |
2000 HM.com Website made by H&M |
2001 HM.com Website made by H&M |
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2002 BA.com Website made by H&M |
2003 BA.com Website made by H&M |
2004 HM.com Website made by H&M |
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2005 HM.com Website made by H&M |
2006 HM.com Website made by H&M |
2007 HM.com Website made by H&M |
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2008 HM.com Website made by H&M |
2009 HM.com Website made by H&M |
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| Company Overview | |
| Company: HM Hennes & Mauritz AB | |
| website: hm.com | |
| Stockholm ticker symbol: HMB | |
Hennes & Mauritz AB Master Samuelsgatan 46A 10638 Stockholm Sweden Founded: 1947 Founder: Erling Peterson Revenue 2007: 14.7 billion $ Income 2007: 2.2 billion $ Employees 68,000 Market Capitalisation 35 billion $ exact Market Capitalization |
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| Stock Jan 1 1990: Stock Jan 1 2000 Stock Aug 1 2008: |
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| Activity: Clothing 1700 stores Store on 5th Avenue |
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| Segment: B2C lower, young |
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| Countries: Sweden, Germany and 31 countries | |
| Brand Management | |
| primary brand | H&M logo hm.com ![]() H & M brand seen by HM.com primary use of company initials full company name stands behind |
| secondary Brand | Madonna for H&M Roberto Cavalli for H&M LOGG for H&M |
| Brand Value |
according to the Millward Brown, market reserach team the H&M brand is presently the world´s 58th most valuable brand. The H&M brand value is estimated at 12.061 billion $ for 2009 |
| Rebranding | changed from Hennes & Mauritz to H&M |
| Companies that missed the HM.com domain | |
| There are many "HMs" ... but only one HM.com |
| no ... HM.com | no ... HM.com | |||
| only.... HMRC.gov.uk | only.... Royal.gov.uk | |||
| various British Punlic services related to HM, Her Majesty The Queen of England |
Her Majesty, the Queen Elisabeth |
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