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H&M is on the
VB.com Fame List
HM Hennes & Mauritz

Two Letter Domains
Case Studies by VB.com
on Two Letter Domains
HM.com is N°60 in the
VB.com Domain Hall of Fame
 

History of the HM.com website    
1988 - 1996 HM.com Domain
registered by A1.com
1996 HM.com Website
made by A1.com
1997 HM.com Website
made by A1.com
domain hm.com first registered
between
xx xx 1988 and xx xx 1996
by A1.com
first HM.com historic website by A1.com from 1996
HM.com historic website by A1.com  from 1997
     
1997 HM.com Domain
lost - becomes available for registration
1998 HM.com Domain
registered again
1998 HM.com first Website
made by Hennes & Mauritz
domain hm.com lost
xx xx 1997
A1.com
forgot to pay the Domain renewal charges
domain hm.com registered again
nov 14 1997
by ????
XX XX 1998
sold to Hennes & Mauritz
HM.com historic website from 1998 by Hennes & Mauritz
     
1999 HM.com Website
made by H&M
2000 HM.com Website
made by H&M
2001 HM.com Website
made by H&M
HM.com historic website from 1999 by H&M
HM.com historic website from 2000 by H&M
HM.com historic website from 2001 by H&M
     
2002 BA.com Website
made by H&M
2003 BA.com Website
made by H&M
2004 HM.com Website
made by H&M
HM.com historic website from 2002 by H&M
HM.com historic website from 2003 by H&M
HM.com historic website from 2004 by H&M
     
2005 HM.com Website
made by H&M
2006 HM.com Website
made by H&M
2007 HM.com Website
made by H&M
HM.com historic website from 2005 by H&M
HM.com historic website from 2006 by H&M
HM.com historic website from 2007 by H&M
     
2008 HM.com Website
made by H&M
2009 HM.com Website
made by H&M
 
HM.com historic website by H&M from 2008
HM.com historic website by H&M from 2009
 
     
 
 


Company Overview  
Company: HM Hennes & Mauritz AB  
website: hm.com  
Stockholm ticker symbol: HMB  

Hennes & Mauritz AB
Master Samuelsgatan 46A
10638 Stockholm
Sweden

Founded: 1947

Founder: Erling Peterson

Revenue 2007: 14.7 billion $
Income 2007: 2.2 billion $
Employees 68,000

Market Capitalisation 35 billion $
exact Market Capitalization
   
Stock Jan 1 1990:
Stock Jan 1 2000
Stock Aug 1 2008:

   
Activity: Clothing
1700 stores
Store on 5th Avenue

H&M Billbord
H & M brand seen by HM.com
Segment: B2C
lower, young
H&M Billbord
Countries: Sweden, Germany and 31 countries  
   
   
   
Brand Management
primary brand H&M logo
hm.com


H & M brand seen by HM.com
primary use of company initials
full company name stands behind
   
secondary Brand Madonna for H&M
Roberto Cavalli for H&M
LOGG for H&M
   
Brand Value





according to the Millward Brown,
market reserach team
the H&M brand is presently the world´s 58th
most valuable brand.
The H&M brand value is estimated
at 12.061 billion $ for 2009
Rebranding changed from Hennes & Mauritz to H&M
   
Companies that missed the HM.com domain  
There are many "HMs" ... but only one HM.com  


no ... HM.com no ... HM.com
only.... HMRC.gov.uk only.... Royal.gov.uk
 
     
         
         
various British Punlic services
related to HM, Her Majesty
The Queen of England
Her Majesty,
the Queen Elisabeth
     

 

HM Billboard in New York, Flatiron Building
 
 
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