LG.com - History of the LG.com Domain and Website by VB.com

LG is on the
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Case Studies by VB.com
on Two Letter Domains
LG.com is N°106 in the
VB.com Domain Hall of Fame

1996

1997

History of the LG.com website

1995 LG.com Domain
registered by Lookwood Greene

1996 no LG.com Website

1997 no LG.com Website

domain lg.com registered
06 june 1995
by Lookwood Greene

1998 LG.com first Website
made by Lockwood Greene

1999 LG.com Website
made by Lockwood Greene

2000 LG.com Website
made by Lockwood Greene

LG.com historic website from 1998 by Lockwood Greene

LG.com historic website from 1999 by Lockwood Greene

LG.com historic website from 2000 by Lockwood Greene

2001 LG.com Website
made by Lockwood Greene

2002 LG.com Website
made by Lockwood Greene

2003 LG.com Website
made by Lockwood Greene

LG.com historic website from 2001 by Lockwood Greene

LG.com historic website from 2002 by Lockwood Greene

LG.com historic website from 2003 by Lockwood Greene

2003 LG.com Domain Owner
sold

2004 LG.com Website
made by Lockwood Greene

2005 LG.com Website
made by Lockwood Greene

the company
Lockwood Greene
is aquired
december 2003
by CH2M Hill

LG.com historic website from 2004 by Lockwood Greene

LG.com historic website from 2005 by Lockwood Greene

2006 LG.com Website
made by Lockwood Greene

2007 LG.com Website
made by Lockwood Greene

2008 LG.com Domain
sold

LG.com historic website from 2006 by CHM2 Hill Lockwood Greene

LG.com historic website from 2007 by CHM2 Hill / Lockwood Greene

Footballer Andy Booth
buys the domain LG.com
january 2008
from CH2M Hill
and lauches Football Website
"LG.com = Life Games"

2008 LG.com Website
made by LG Life Games

2009 LG.com Domain
sold

2009 LG.com Website
made by LG Lucky Goldstar

LG.com historic website by Life Games from 2008

LG Corp
buys the domain LG.com
january 2009 from Andy Booth
LG Corp only had the second class Internet Adress LG.net - incompatible with the image of
a World Leading Corportation and might have paid
the highest prices ever for an Internet Domain
(Amount of the Transaction remains a highly kept secret)

LG.com historic websiite by LG Corp from 2009

Company Overview
Company: LG Group / Lucky Goldstar
website: LG.com
Korea Stock Exchange ticker symbol: 066570 London Stock Exchange ticker symbol: LGLD
LG Co ltd LG Twintower 20, Youido-dong, Youngdeungpo-gu Seoul South Korea Founded: 1947 Founder: Koo In-Hwoe Revenue 2008: 104.3 billion $ Income 2007: billion $ Employees 177,000 Market Capitalisation xx billion $ LG Investor Relations financial Info on LG Group financial Info on LG Electronics



Activity: Korean Conglomerate 31 operating companies in 3 business fields Electronics Telecommunications Chemicals	LG brand seen by LG.com
Segment: B2C lower, young
Countries: South Korea, World



Brand Management
primary brand	LG logo LG Backronym slogan "Life´s Good" LG brand seen by LG.com primary use of company initials replacing historic full company name

secondary Brand	LG Electronics LG Display LG Innotech LG Micron LG Telecom LG Chemicals

Brand Value
Rebranding	established in 1947 as Rak-Hui Chemical Industrial Corp (Rak Hui is pronounced Lucky) ... chemical products later sold under the brand name "Lucky" in 1959 added Consumer Electronics by starting to produce radios under the name "Goldstar" in 1995 renamed as LG (abrevation for Lucky Goldstar) in 2000 added Backcronym (reverse acronym) accompanied by Ad Slogan "Live´s Good" Slogan

Companies that missed the LG.com domain
There are many "LGs" ... but only one LG.com