LG Logo
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LG is on the
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LG Lucky Goldstar / Live Games

Two Letter Domains
Case Studies by VB.com
on Two Letter Domains
LG.com is N°106 in the
VB.com Domain Hall of Fame

1996
1997
History of the LG.com website    
1995 LG.com Domain
registered by Lookwood Greene
1996 no LG.com Website

1997 no LG.com Website
domain lg.com registered
06 june 1995
by Lookwood Greene
   
     
1998 LG.com first Website
made by Lockwood Greene
1999 LG.com Website
made by Lockwood Greene
2000 LG.com Website
made by Lockwood Greene
LG.com historic website from 1998 by Lockwood Greene
LG.com historic website from 1999 by Lockwood Greene
LG.com historic website from 2000 by Lockwood Greene
     
2001 LG.com Website
made by Lockwood Greene
2002 LG.com Website
made by Lockwood Greene
2003 LG.com Website
made by Lockwood Greene
LG.com historic website from 2001 by Lockwood Greene
LG.com historic website from 2002 by Lockwood Greene
LG.com historic website from 2003 by Lockwood Greene
     
2003 LG.com Domain Owner
sold
2004 LG.com Website
made by Lockwood Greene
2005 LG.com Website
made by Lockwood Greene
the company
Lockwood Greene
is aquired
december 2003
by CH2M Hill
LG.com historic website from 2004 by Lockwood Greene
LG.com historic website from 2005 by Lockwood Greene
     
2006 LG.com Website
made by Lockwood Greene
2007 LG.com Website
made by Lockwood Greene
2008 LG.com Domain
sold
LG.com historic website from 2006 by CHM2 Hill Lockwood Greene
LG.com historic website from 2007 by CHM2 Hill / Lockwood Greene
Footballer Andy Booth
buys the domain LG.com
january 2008
from CH2M Hill
and lauches Football Website
"LG.com = Life Games"
     
2008 LG.com Website
made by LG Life Games
2009 LG.com Domain
sold
2009 LG.com Website
made by LG Lucky Goldstar
LG.com historic website by Life Games from 2008
LG Corp
buys the domain LG.com
january 2009 from Andy Booth
LG Corp only had the second class Internet Adress LG.net - incompatible with the image of
a World Leading Corportation and might have paid
the highest prices ever for an Internet Domain
(Amount of the Transaction remains a highly kept secret)
LG.com historic websiite by LG Corp from 2009
     
 
 


Company Overview  
Company: LG Group / Lucky Goldstar  
website: LG.com  
Korea Stock Exchange ticker symbol: 066570
London Stock Exchange ticker symbol: LGLD
 

LG Co ltd
LG Twintower 20,
Youido-dong,
Youngdeungpo-gu
Seoul
South Korea

Founded: 1947

Founder: Koo In-Hwoe

Revenue 2008: 104.3 billion $
Income 2007: billion $
Employees 177,000

Market Capitalisation xx billion $
LG Investor Relations
financial Info on LG Group
financial Info on LG Electronics
   
 
   
Activity: Korean Conglomerate
31 operating companies in 3 business fields
Electronics
Telecommunications
Chemicals
H&M Billbord
LG brand seen by LG.com
Segment: B2C
lower, young
H&M Billbord
Countries: South Korea, World  
   
   
   
Brand Management
primary brand

LG logo
LG

Backronym slogan "Life´s Good"

LG brand seen by LG.com
primary use of company initials
replacing historic full company name

   
secondary Brand LG Electronics
LG Display
LG Innotech
LG Micron

LG Telecom
LG Chemicals
   
Brand Value





 
Rebranding established in 1947
as Rak-Hui Chemical Industrial Corp
(Rak Hui is pronounced Lucky) ... chemical products later sold under the brand name "Lucky"

in 1959 added Consumer Electronics by starting to produce radios under the name "Goldstar"
in 1995 renamed as LG (abrevation for Lucky Goldstar)
in 2000 added Backcronym (reverse acronym)
accompanied by Ad Slogan
"Live´s Good" Slogan
   
Companies that missed the LG.com domain  
There are many "LGs" ... but only one LG.com  


 

LG Ad for Washing Machines
 
 
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