Case Studies by VB.com
Internet Hall of Fame
on companies owning
a Two Letter Domain
LV Liverpool Victoria
Two Letter Domains
 

1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
History of the LV.com website    
1995 LV.com Domain
registered by Manifes Information Service
1996 LV.com Website
made by Manifest Information Service
1997 LV.com Website
made by Manifest Information Service
domain lv.com registered
april 26 1995
by Manifest Information Service
first LV.com historic website by Manifest Information Service from 1996
LV.com historic website by Manifest Information Service from 1997
     
 
1998 LV.com first Website
made by Manifest Information Service
1999 LV.com Website
made by Manifest Information Service
domain LouisVuitton.com
and domain LVMH.com
registered
feb 18 1997
by Louis Vuitton Matellier
company comes a little late to the Internet
no website before 1998
LV.com historic website from 1998 by Hennes & Mauritz
LV.com historic website from 1999 by Manifest Information Service
     
2000 LV.com Website
made by Manifest Information Service
2001 LV.com Website
made by Manifest Information Service
2002 LV.com Website
made by Manifest Information Service
LV.com historic website from 2000 by Manifest Information Service
LV.com historic website from 2001 by Manifest Information Service
LV.com historic website from 2002 by Manifest Information Service
     
2003 LV.com Website
made by Manifest Information Service
2004 LV.com Domain for Sale
2004 LV.com Domain for Sale
LV.com historic website from 2003 by Manifest Information Service
LV.com historic website from 2004 by Manifest Information Service
LV Louis Vuitton
company Louis Vuitton SA
one of the World´s largest Advertisers
does not buy the domain lv.com
february 10 1994
LV opens Store on 5th Avenue
     
2005 no LV.com Website
2006 new Management in an UK Insurance
2006 LV.com Domain Courtcase
no LV.com historic website in 2005
Mike Rogers brings new ideas to Liverpool Victoria and makes the company famous
June 5 2006 Mike Rogers arrives at
Liverpool Victoria, an Internationaly unknown,
but financially important British Insurance Company
LV Louis Vuitton
company Louis Vuitton SA
sues for the domain lv.com
at National Arbitration Forum
sep 14 2006 - nov 2 2006
Domain Transfer denied
     
2006 no LV.com Website
2006 / 2007 LV.com Domain
2006 / 2007 LV.com Domain
no LV.com historic website in 2006
LV Louis Vuitton
company Louis Vuitton SA
slow to react

Liverpool Victoria
an Insurance Company from the UK
contacts
Manifest Informations Service and buys the domain LV.com
august 2007
     
2007 LV.com Website
made by LV= Liverpool Victoria
2008 LV.com Website
made by LV= Liverpool Victoria
2009 LV.com Website
made by LV= Liverpool Victoria
LV.com historic website from 2007 by Liverpool Victoria
LV.com historic website by Liverpool Victoria from 2008
LV.com historic website by Liverpool Victoria from 2009
     
 
 


Company Overview  
Company: LV= Liverpool Victoria Freindly Society  
website: lv.com  
no ticker symbol: not traded  

LV=
County Gates
Bournemouth
Dorset
BH1 2NF

Founded: 1843
Founder:

Revenue 2007: 14.7 billion $
Income 2007: 2.2 billion $
Employees

Market Capitalisation not traded
"friendly society" owned by it 1.1 million members
financial Information by Google Finance
   
 
   
Activity: Insurance
Diversified Financial Service Group
LV heart
Target Audiance: wide general public
LV= Logo
Countries: UK  
   
   
   
Brand Management
primary brand LV=
lv.com
a heart symbol

primary use of company initials
full company name stands behind
   
secondary Brand Liverpool Victoria
   
Brand Value





  
Rebranding changed from Liverpool Victoria
to LV=
about the Rebranding of the Liverpool Victoria Name by LV.com
about the Rebranding of the Liverpool Victoria Name by Creative Match
   
Companies that missed the LV.com domain  
There are many "LVs" ... but only one LV.com  


no ... LV.com no ... LV.com no ... LV.com no ... LV.com
only.... Louis Vuitton.com only.... LVHM.com only.... Vist Las Vegas.com
only.... Las Vegas Nevada.gov		 only.... Latvia.lv
only.... President.lv		  
LV Louis Vuitton LVHM Las Vegas Latvia  
         
         
Louis Vuitton Louis Vuitton Moet Hennessy
luxury Conglomerate 		City of Las Vegas Country of Latvia  
 
 


"LV" and "HSBC" are the two most important Monograms on the Champs Elysees ...
But while the Hong Kong and Shanhai Banking Corporation HSBC
owns the domain HSBC.com
Louis Vuitton doesn´t have the famous LV.com -
The company uses the Monogram "LV" since 1896,
they spend Millions of Dollars every year to promote it
and they print it on millions of products.

According to Millward Brown the LV / Louis Vuitton brand
is considered to be worth 19,385 Billion $ ...

The LV / Louis Vuitton Communication Departement was sleeping at the dawn of the Internet
and missed the initial registration of the LV.com domain ...
They had over 10 years to buy the domain,
but instead of paying "some" money to the legitimate owner
but they prefered to pay lawyers
to get the Domain transferred for nothing ...
... a strategy which did not work out




After the lost Lawsuit the LV / Louis Vuitton Communication Departement
must have been sleeping again ....
while Mike Rogers from the UK was reactif ...

Since Aug 2007 LV.com belongs to Liverpool Victoria,
an important, but at the time
Internationally unknown Insurance Company from Liverpool, UK.

Louis Vuitton will never again be able to get LV.com domain ...
The LV / Louis Vuitton Ad Budgeds and Handbags
will contribute to make LV.com (LV=Liverpool Victoria)
known around the World.

Mike Rogers, arrived at Liverpool Victoria in 2006 ...
within his first year of operation he completely modernised the Companies image
and won the unbeleivable battle over the LV.com Domain
 
 
VB.com